ESPN, StubHub Launch The Hall of Fans
ESPN and StubHub have teamed up to create The Hall of Fans, the first independent institution celebrating sports fandom across the country. The newly created institution will induct its first three fans after a nationwide campaign to identify the most remarkable, inspiring and dedicated fans. The three honorees will be inducted into a permanent Hall of Fans exhibit on ESPN’s Bristol, Conn.-based campus in September.
The Hall of Fans is open to fans of any sport who live in the United States and Canada.* To be considered, fans must submit an essay explaining why they deserve a spot in The Hall of Fans at TheHallofFans.com. Fans may also submit complementary photographs and video material to support their case.
A robust television, print, digital, social and radio campaign across ESPN platforms and on StubHub.com kicked off on Wednesday evening during the 20th annual ESPYs in support of the contest. “Many are Called; Three are Chosen” serves as the theme for the campaign.
“Everything we do at StubHub is designed to help fans enjoy the games, teams and athletes they love,” said Michael Lattig, Head of Brand and Creative, StubHub. “That now includes recognizing the most ardent fans with a Hall that is worthy of their fanaticism, and is on-par with the Halls the athletes they root for strive to end up in.”
“In different ways, ESPN and StubHub serve fans every day. Now it’s time to celebrate their fandom,” said Sean Hanrahan, senior vice president, Marketing Solutions, ESPN. “It is our hope and expectation that the Hall of Fans will thrive as a celebrated institution for many years to come.”
Submissions will be taken through Wednesday, August 1. Shortly thereafter, the top ten finalists will be notified and encouraged to campaign for one of the final three spots using their own social networks. ESPN will also produce video segments of each of the final contestants to highlight their extraordinary acts of fandom. Voting will occur on TheHallofFans.com between from August 21 through August 31.
The permanent Hall of Fans exhibit will feature three stadium chairs with engraved names of fan inductees added each year. The exhibit will be unveiled at the inaugural induction ceremony in September of 2012.
Fans can follow the contest on ESPN and StubHub social platforms and by tracking #HallofFans on Twitter.